GB Hospitality, Cheshire
small independent business • brand storytelling • bespoke mural • hand painted
“Stef has created something so valuable for us that goes beyond a mural on our office wall. It’s our brand DNA through and through, and it’s visually stunning. Our narrative is now showcased in a unique and unforgettable way.
It has been an absolute pleasure working with Stef, and we are proud to have recommended her work to a number of organisations already.
It started with a conversation with this exceptional lady and ended with this beautiful - bespoke, on brand, on message and so much more. It’s not often you meet an individual who absolutely blows you away on every level, with creative intelligence in abundance. It’s been a privilege watching this mural and brand narrative come to life.
- GAYNOR BLACK, GB HOSPITALITY FOUNDER & MANAGING DIRECTOR
The team at GB approached me to design a visual narrative that told the story of their business and described their guiding principles. They intended to have the design painted as a mural and focal point of their office, as a visual prompt to tell their story to new and existing clients.
It started with a cup of coffee. Myself and the team sat down, and I asked them to talk me through the history of who they are, what they do, who they work with, and what they aim to achieve.
I noted down some key words and phrases that were suggested by the team, including the strapline of the business ‘elevating ambitious brands’. I started to draft some visual metaphors that encapsulated who they were as a business. I arranged these into a composition that naturally draws the eye upwards, which further supported their ambition to ‘elevate brands’.
The final design tells the story of a business that is passionate about the hospitality and service industry, and is dedicated to helping the industry to strategise and thrive.
TO VIEW GB hOPSITALITY'S FULL TESTIMONIAL ON LINKED IN >> CLICK HERE.
